As the Art Director, I worked with Saatchi and Saatchi to develop a creative strategy. From there I created the storyboard, established the motion graphics treatment with animatics, directed the on-set shoot, and led both the animation team and video editor in post-production. Existing driving footage was skillfully utilized, blending with new shots and motion graphics to showcase the car’s key features. My leadership transformed a creative concept into a compelling visual narrative, reflecting the craftsmanship synonymous with the Toyota brand.